We simplified. Keeping our own marketing materials to a limited color palette to reinforce our own brand. This included implementation on a wide scale. Web, print, and direct mail all went to a three system color palette with black and white photography. The work we produce for our clients is shown in full color.

Who got it right the first time?

Most companies don't. They might start off strong, but as times change, most companies evolve in some way. Not necessarily scraping everything they've done before. That's what brand equity is. Check out some of these companies and how they've changed over the years.

coming full circle?

I've said it before. I'll say it again. It's the message not the medium. Web is the most immediate, but don't discount the physical. There's something to be said for receiving something in the mail. I've noticed more of our clients are going back to direct mail. And beyond the two dimensional. They're thinking big. Not only in their marketing campaigns, but the delivery method.

go against what you consider traditional

How many holiday emails did you get in December? Or cards, gift baskets, and donations made in your name? Probably a lot. Because it's that time of the year. But what about doing something different? Check out some of these lesser know happenings. Yes, it should still be connected to what you do. But it also can be a lot more memorable.